“Glass Mask”, “Furba”, “Yona of the Dawn”…Hana to Yume 50th anniversary! Masterpieces and catchphrases become in-car advertisementsHakusensha’s girls’ manga magazine “Hana to Yume” will celebrate its 50th anniversary in May 2024. To mark this occasion, a special website has been launched with the main message “What is girls’ manga?”, and a special movie commemorating the 50th anniversary has also been released. It has also been revealed that from April 20th to May 17th, advertising will be carried out inside JR Keihin Tohoku Line trains.

“Hana to Yume”, which was first published in May 1974, is a girls’ manga magazine published by Hakusensha that continues to be loved by many readers, from their parents’ generation (former readers) to their children’s generation (current readers), and even the next generation.

Works that have been created so far include “Glass Mask” (Suzue Miuchi) and “Patalliro!” ” (Mineo Maya), “Animal Doctor” (Rinko Sasaki), “Protect My Earth” (Saki Hiwatari), “Fruits Basket” (Natsuki Takaya), “To You in Full Bloom” (Nakamura) Saya Johi) and “Yona of the Dawn” (Mizuho Kusanagi). She has tried her hand at a variety of girls’ manga, including not only classic romance manga, but also fantasy, BL, and works starring animals.

This project focuses on the magazine’s origins in shoujo manga'' and aims to enliven its 50th anniversary through various promotions and the message What is shoujo manga?” A special movie commemorating the 50th anniversary of the publication takes this message as its theme, and features characters from masterpieces that have broken away from the general image of “girls’ manga” and have been loved by readers one after another. You can look back on the 50th anniversary history along with famous scenes.

The first part of the project, in-car advertising on the JR Keihin Tohoku Line, will run from April 20th to May 17th. During the period, a total of 25 masterpieces such as Marishige Ragawa’s Baby and Me'' and Tachibana Higuchi's Gakuen Alice” and catchphrases that symbolize the works will be displayed on advertisements inside the vehicles.

Furthermore, on the official SNS of the “Hana to Yume” editorial department, the event will be held from April 29th to May 23rd in conjunction with the “50th Anniversary Hana to Yume Exhibition” to be held at Tokyo City View from May 24th. , a countdown campaign will be held to introduce one work each day. Please pay attention to the excitement of “Hana to Yume” as it celebrates its 50th anniversary.

<Special movie implementation summary>

Release date: Thursday, April 18, 2024

<Summary of advertising inside the car>

Posting location: Inside the JR Keihin Tohoku Line inside advertising

period: April 20th (Saturday) to May 17th (Friday), 2024

*Posting only on some vehicles.

*Please refrain from making inquiries to railway companies or station staff regarding train formations or operation information.

*The operating period is tentative and is subject to change or cancellation without notice.

*Service may be suspended even during the service period.

*There may be no service on the last day due to removal work.

<#Daily Flowers and Dreams Campaign Overview>

How to participate:

・Hana to Yume Editorial Department Official X (formerly Twitter) Follow @HanaYume

・Repost eligible posts for #Daily Flowers and Dreams

Campaign Period: April 29th (Monday) 12 From 00:00 to May 23rd (Thursday) 23:59

Present contents:

Flower and dream exhibition invitation tickets (25 groups, 50 people)