“Sumikko Gurashi” penguins and tonkatsu characters fit perfectly into the zipper corners♪ New zipper accessories now availableCharacters from “Sumikko Gurashi” have been turned into a new type of zipper accessory! “ZIPPERBITE Sumikko Gurashi” will be released on July 1, 2024.

“Sumikko Gurashi” is a character series created in 2012 with the keyword “This is where I feel at ease”. Not only are they cute, but their slightly negative and surreal characters and stories have attracted a wide range of people’s popularity. When you get on the train, the corner seats fill up first, and when you go to a cafe, you want to secure a corner seat if possible… The “Sumikko” characters embody the feelings that many Japanese people have.

And “ZIPPERBITE” is a new type of zipper accessory that can be easily attached to zippers, different from key chains. Attach it to the zippers of your everyday items, such as pouches and bags, to make your belongings more lively and fun.

The new “ZIPPERBITE Sumikko Gurashi” line-up includes five unique Sumikkogurashi characters: Polar Bear, Penguin?, Tonkatsu, Cat, and Lizard.

The “ZIPPERBITE” is designed to be pushed into the hole of the zipper pull and hooked, so it is easy to attach but difficult to remove, and there is less worry about dropping it. It bites firmly and does not come off easily, so you can rest assured. Why not attach it to the zipper around you and enjoy life with Sumikkogurashi at any time?

＜Product information＞

■ZIPPERBITE Sumikko Gurashi (5 types)

Price: 968 yen including tax (880 yen excluding tax)

Product materials: Body…ATBC-PVC Package…PET, paper

Product size: Approx. W32~33×H28~31×D18~20/mm

Package size: Approx. W77×H127×D21/mm

Weight: Approx. 6g (including package: Approx. 16g)

Country of origin: China

*Scheduled to go on sale from Monday, July 1, 2024.

*The sales start date of the product varies depending on the store. Please note.

*Product size and weight vary depending on the type.

[Stores that carry the product]

LOFT/Ginza Hakuhinkan/Sumikko Gurashi SHOP/Yurindou LaLaport Shonan Hiratsuka Store

*Product availability varies depending on the store. Please contact your nearest store for details.

*ZIPPERBITE is a product of Dreams Co., Ltd. that has applied for a Japanese design application, registered and applied for a Japanese patent, and applied for a Japanese trademark.

*This product is a business partnership product with Geeneist Co., Ltd.

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