The anime has become so popular that even the sacred place is in a frenzy!? 6 reasons why the TV anime “Too Many Losing Heroines!” is becoming more and more popularIf you’ve ever come across a romantic comedy, you’ve probably found yourself rooting for the losing heroine and shed tears more than once.

A losing heroine is a girl whose unrequited love is not fulfilled and who is heartbroken.

In the TV anime “Too Many Losing Heroines!” (abbreviated as “McCain”), multiple loser heroines with unique personalities appear, and a youth drama that will make you laugh and cry unfolds.

Since its broadcast began in July 2024, the popularity of this series has been growing rapidly.

Every weekend after the anime airs, keywords related to the series pop up on social media, the original light novel has been reprinted multiple times, pre-orders for the TV anime’s Blu-ray and DVD have increased, and there has been an increase in pilgrims to the cities where the series is set; the series has a momentum that can truly be called a McCain whirlwind.

In this article, we will look into the six reasons why the TV anime “Too Many Losing Heroines!” is becoming so popular.

*Please note that this article contains some spoilers for the TV anime.

The TV anime “Too Many Losing Heroines!” is an anime adaptation of the light novel of the same name by Takibi Amemori, winner of the Gagaga Prize at the 15th Shogakukan Light Novel Awards.

The light novel will be illustrated by Imigimuru, known for “This Art Club Has a Problem!”, and will begin publication in July 2021 under Gagaga Bunko (Shogakukan). As of September 2024, seven volumes have been released.

In addition, the comic book version, illustrated by Itachi-sensei, has been published in three volumes.

And the long-awaited TV anime series will start airing in July 2024.

The series brings together a powerful team of staff, including director Kitamura Shotaro, who was in charge of storyboards and direction on the “Kaguya-sama: Love is War” series, series composition by Yokotani Masahiro, who has worked on the “Rascal Does Not Dream of Bunny Girl Senpai” series, character design by Kawakami Tetsuya, who has worked on “86 -Eighty Six,” and production by A-1 Pictures, who has worked on “Lycoris Recoil.”

The story begins when Nukumizu Kazuhiko, a loner and philosophical first-year high school student who loves light novels, witnesses the end of the unrequited love of Yanagi Anna, a popular girl in his class.

When Onsui ends up having to pay the restaurant bill in advance, Yanami suggests that he repay the money he borrowed by making homemade lunches, and they decide to have lunch together on the emergency stairs of the old school building every day.

From then on, Nukumizu begins to interact not only with Yanami, but also with a number of loser heroines with unique personalities.

Since the TV anime began airing, its popularity has grown with each episode.

As you can see from the examples below, the momentum is unstoppable.

・After the TV anime aired, all volumes of the original light novel were reprinted (announced on August 2, 2024)

・It ranked highly on various sites’ Blu-ray and DVD rankings for anime

・Related keywords trended on X (formerly Twitter) every week

(Episode 8, aired on August 31, 2024 → #McCain: 4th place, feel my soul: 22nd place, Komari-chan: 25th place)

・It ranked 1st overall on the d Anime Store Daily Rankings (counted from September 3, 2024 to September 4, 2024)

・An increase in the number of pilgrims to Toyohashi City, Aichi Prefecture, where the work is set

As for the original light novel, even before the first reprint, it was announced on August 26, 2024 that all volumes would be reprinted.

Its popularity is spreading to all walks of life, and you can feel the number of fans captivated by the TV anime increasing day by day.

Why has this game become so popular? In the next section, we will explore the reasons in more detail.