Toshiya Miyata (Kis-My-Ft2) will become the manager of Animate Ikebukuro Main Store on the release date of “Kyoukai no Melody”! Sending out your books to customers through handmade POP and in-store announcements [close report & exclusive interview]As a member of “Kis-My-Ft2”, Toshiya Miyata has been expanding his activities not only in music but also as a voice actor in recent years. On May 24, 2024, the debut light novel work “Boundary Melody” was published!

On the day of the release, Mr. Miyata himself became the manager of Animate Ikebukuro Main Store for one day to promote “Kyoukai no Melody”! As a store manager, I was able to liven up the store by creating POPs, stocking items, and greeting customers.

This time, we will report on the situation! In addition, we will deliver an interview about his impressions after working as a store manager for one day.

Manager Miyata, who took over as store manager on the 1st, seemed at ease wearing Animate’s familiar apron. The badge on his chest was of course Kyosuke and Kai from Kyoukai no Melody,'' and I couldn't help but say, Aww!”

Manager Miyata’s first job was to create POP to decorate the “Kyoukai no Melody” corner! They pick up pens of various colors and silently draw with serious expressions, but there are times when they look at the staff members’ expressions with concern, asking, “Are you okay?” However, the completed POP has a cute finish with colorful colors and musical notes associated with the work! The staff watching gave a big round of applause.

Preparation work in the backyard is perfect! Manager Miyata finally goes to the store, but when he spots an advertisement for the stairs between the 4th and 3rd floors, he stops in his tracks and says, Wow!'' No wonder, because in this corner, Boundary Melody” occupies an entire wall. The store manager, Miyata, looks at the advertisement with a deep expression of emotion, as if the work he has put so much effort into is finally making its way into the world. He had fun taking selfies with the ads and signing autographs.

Manager Miyata visited the second floor while looking around the store and discovered a special corner for “Kyoukai no Melody”! In addition to “Kyoukai no Melody,” there are also magazines in which you are featured, and Manager Miyata is very satisfied with this! …But I got a surprising reaction, “Can you handle it!?” Store manager Miyata couldn’t hide his surprise at the sheer amount of food and couldn’t help but rush into it, but he realized how much was expected of him and smiled.

In front of a large amount of “Kyoukai no Melody”, manager Miyata takes on the challenge of sorting and organizing the items! We put our heart and soul into arranging each book, “so that our customers can pick them up!” Furthermore, when we took out the aforementioned POP, we carefully decorated it while considering the position where it would be easy for customers to see it.

As they worked efficiently, the time finally came for the store to open. Customers gathered outside the store hoping to get their hands on “Kyoukai no Melody”! Manager Miyata rushed to the entrance plaza on the first floor and greeted each customer as they entered the store, waving goodbye and saying “Good morning!”

Afterwards, I smiled at the customers purchasing “Kyoukai no Melody” near the cash register, and also tried my hand at making in-store announcements! Furthermore, my work was not limited to the Ikebukuro main store, but I also visited Animate Akihabara, AKIHABARA Gamers main store, and Shosen Book Tower to promote the charm of “Kyoukai no Melody”.

Mr. Miyata was able to experience the atmosphere of the customers first-hand as a one-day store manager at Animate and as the author of “Kyoukai no Melody.” Immediately after finishing work, we asked him to reflect on his day.